![]() What should I tell them?ĭB: The best way to tell your customers about our targets is to show them how well they perform. The lightweight design is also a key selling point that consumers appreciate.ĪB: My customers want to know about your products. We manufacture our foam targets with vertical layers of high-density foam verses the thin layers of horizontal foam our competitors use, which shred far quicker than our vertical layers. Give me the pitch.ĭB: It’s simple, we offer targets to meet all their customers’ needs, and our Curlex Excelsior targets are the longest lasting target on the market. We strive to work with them to provide the highest quality product that they can profit from, and stand behind after the sale.ĪB: I’m a dealer, so tell me why I should put your products in my shop. I am sure you have heard the saying, “If it isn’t broke, don’t fix it.” Well, our motto is, “If it isn’t broke, improve it.”ĪB: As we see crossbows with faster speeds, and compounds shooting micro-diameter arrows, will we see newer materials or targets coming in the future for these faster, harder-hitting arrows and bolts?ĭB: Now, that would be a trade secret we will just have to wait and see.ĪB: How do you work with dealers on pricing, special deals or other offers?ĭB: Dealers are the backbone of our industry. Can’t do that.”ĭB: Archery equipment is constantly evolving, and we are continuously testing new materials to improve our product line. Power-Stop builds top-notch foam targets, as well as bale targets made of Curlex Excelsior (above), which is an aspen wood fiber material.ĪB: Given the company’s history with its products, have you tested various materials over the years to see how they stand up to bows and crossbows? If so, that had to be interesting, fun and possibly a bit “Uh, nope. ![]() The culture of American Excelsior is like no other, and our production capabilities and diverse experience in the foam and packaging industry has been a big help in building the Power-Stop brand. How has this helped you within the archery market?ĭB: There are not many companies left in America that have such a long legacy. Power-Stop has adapted at almost every turn. It has a long, storied legacy in the packing business with wood excelsior for filler, cotton batting, foam rubber, polyurethane foam, polystyrene filler and starch-based packaging. ![]() Power-Stop has a tremendous history, dating to when it was founded in 1888 as American Excelsior. In this issue’s Spotlight column, we talk with Darrin Brown, national sales manager for Power-Stop.ĪB: Thanks for taking the time to visit with Archery Business this month. It means we engineer the highest quality foam material to meet our specific needs, and to perform at the optimal level you need.” American Excelsior says that it doesn’t use scrap materials or “just any quality foam material available. Foam archery targets, of course, are the most popular in the industry. Among those in the last half century is foam, which the company fabricates. For more than 130 years it has adapted with changing times to provide packing materials for myriad uses. Power-Stop’s parent company, American Excelsior Company, is based in Texas. ![]() Power-Stop Archery Targets knows this and offers an array of targets that catch the eye of consumers in your shop. Having something that lasts and withstands cumulative hours of impact is critical. Click here to find out how your donation can make a difference.Bowhunters and competitive shooters need good targets to prepare for hunting seasons and events. You can help grow Ohio 4-H Shooting Sports programs. Interested in joining Ohio 4-H Shooting Sports programs? Contact the county 4-H educator at your local OSU Extension Office. We also offer specialized Shooting Sports Educational Summer camps for kids of all ages. Our program is taught by state and nationally certified 4-H Shooting Sports instructors and include nine program disciplines: Archery, Crossbow, Hunting & Wildlife, Living History, Muzzleloading, Pistol, Rifle, Shotgun and Western Heritage. We build lifelong skills for 4-H members through the National 4-H Shooting Sports curriculum and activities that enable youth to reach their full potential as capable, caring and contributing citizens.
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